ECCO went by means of An effective transformation from focusing on a distinct segment demographic to embracing brand rejuvenation and movie star endorsements.
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Recognizing the need for improve, ECCO embarked on an extensive brand rejuvenation strategy. The focus extended over and above improving upon item aesthetics to Chinese brand strategy agency integrating celeb endorsements with brand marketing. In 2012, ECCO partnered with Dong Jie, a favorite Chinese actress.
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